When enterprises around the world realize they are at the receiving end of environmentalists’ wrath, they immediately took up random social projects to allay their reputations.Negligible visibility into the real value of these well-meaning ventures means they often fail without any tangible benefits to the environment or the organization. Because of this, social projects and value were often perceived to be on two ends of a spectrum.

It is widely acknowledged that providing your customers with a great experience can lead to better revenue generation. EBay even claimed in its 2012 Spring Seller Update that a higher level of service increased active