The Media and Entertainment industry has been experiencing significant shifts in the market - the meteoric rise of eBooks and other electronic publications, multimedia on mobile devices, and increases in competition from free online content - which continue to put pressure on traditional circulation and advertising revenue streams. These shifts have redefined the commercial landscape and put increased pressures on Media and Entertainment companies to quickly respond to market changes, differentiate from competition, and be able to scale up and down quickly - all the while ensuring best-in-class customer experience.