Author Archives: Ajay Guliya


The Analytics Edge: Bridging the Customer-Company Gaps

In a fast paced, data driven world, businesses often grapple to identify the right metrics and methodologies to assess and accentuate customer experience campaigns. It is time for brands to embrace sales and marketing approaches based on data and advanced analytics, replacing intuition with actual acumen.

Posted by Ajay Guliya | 22 Feb 2016

Accelerating with AegisLisa: The Doman Differentiator

With the technology tides turning, the empowered customers value speed in service with the convenience of performing complex and constant transactions on the go. Digital innovation is not just an option, rather a business necessity.

Posted by Ajay Guliya | 1 Feb 2016

Omni-channel Opportunities: Navigating to Lead the Landscape

Customer-Company experiences today comprise multiple interactions across multiple channels. While digital channels have begun to dominate, there is still a strong need for the human role when it comes down to real world support.

Posted by Ajay Guliya | 18 Jan 2016

The Global Game Changers: Succeeding with Digital Smarts

The surge of digital transformation and social media has created a profound impact on the way businesses ideate and implement strategies. In the era of networked societies and connected customers, the capacity to cultivate and construct credible customer experiences is crucial in fostering business growth and brand loyalty.

Posted by Ajay Guliya | 4 Jan 2016