Author Archives: Chris Luxford
Imagine a day in the life of a consumer (me):
I walk into a store to buy a gadget from Brand A. I notice that Brand B has a gadget with similar features on sale, at a significantly lower price. As a customer, I realize Brand B “is good enough” it gives me what I want at a lower price, and I decide buy that instead. There is no possible reason that I would stick to Brand A.
It’s an incredibly competitive world and you need to keep your product visible with smart, sustainable tactics. How do you stay relevant and differentiate your product from the hundreds of others currently in the market?