Author Archives: Rajesh Mallaya

SocialEngagementEffort

Common pitfalls observed in social media customer engagement strategies

When you think about brands like Zappos and Southwest Airlines, what’s the first thing that comes to mind?

Posted by Rajesh Mallaya | 19 Jun 2012
Aegis LISA: Social Engagement Tool

Organizations need to catch up with customers on social media. Or be left behind.

When I have a bad experience with a product, the first thing I do is take to the internet to talk about it. I post my problem on the product’s blog, Facebook wall or tweet to its official account and finally, if I receive no response online, phone customer care.

Posted by Rajesh Mallaya | 23 Apr 2012