Over the past few years, many front-office BPO players have sought to find their respective footings in what has become an intensely competitive sector. One of the more consistent players has been India-based provider, Aegis. Not only has Aegis been able to build up a respected vertical and functional domain expertise,
Category Archives: BPO
Imagine a day in the life of a consumer (me):
I walk into a store to buy a gadget from Brand A. I notice that Brand B has a gadget with similar features on sale, at a significantly lower price. As a customer, I realize Brand B “is good enough” it gives me what I want at a lower price, and I decide buy that instead. There is no possible reason that I would stick to Brand A.
It’s an incredibly competitive world and you need to keep your product visible with smart, sustainable tactics. How do you stay relevant and differentiate your product from the hundreds of others currently in the market?