Category Archives: Business Strategy

Aegis CSR

CSR and Value – Making the Connection

When enterprises around the world realize they are at the receiving end of environmentalists’ wrath, they immediately took up random social projects to allay their reputations.Negligible visibility into the real value of these well-meaning ventures means they often fail without any tangible benefits to the environment or the organization. Because of this, social projects and value were often perceived to be on two ends of a spectrum.

Posted by SM Gupta | 22 Jan 2013
revenue generation

How Customer Experience Maps can lead to better Revenue Generation

It is widely acknowledged that providing your customers with a great experience can lead to better revenue generation. EBay even claimed in its 2012 Spring Seller Update that a higher level of service increased active

Posted by Chris Luxford | 27 Nov 2012
positive experience

How “Value Chains” have become “Value Constellations”

Value is the real service traded in any transaction. Companies provide their customers with the value they require for a price, so everyone profits in the long run . But the process by which this passes from organization to customer is undergoing a massive transformation today.

Posted by Chris Luxford | 23 Nov 2012
Successful Business People Showing Thumbs Up.

A Weapon called CX

We live in a hypercompetitive world where the battle for the customer’s wallet will continue unabated. And only those who play the game better will win.

Posted by Anil Nair | 26 Jun 2012