Customer engagement in India is fundamentally different from customer engagement in mature markets. Unlike the mature markets that are plagued with stagnant growth rates and a saturated pool of customers,
It is widely acknowledged that providing your customers with a great experience can lead to better revenue generation. EBay even claimed in its 2012 Spring Seller Update that a higher level of service increased active
Value is the real service traded in any transaction. Companies provide their customers with the value they require for a price, so everyone profits in the long run . But the process by which this passes from organization to customer is undergoing a massive transformation today.