Category Archives: Social Media


The Analytics Edge: Bridging the Customer-Company Gaps

In a fast paced, data driven world, businesses often grapple to identify the right metrics and methodologies to assess and accentuate customer experience campaigns. It is time for brands to embrace sales and marketing approaches based on data and advanced analytics, replacing intuition with actual acumen.

Posted by Ajay Guliya | 22 Feb 2016

Accelerating with AegisLisa: The Doman Differentiator

With the technology tides turning, the empowered customers value speed in service with the convenience of performing complex and constant transactions on the go. Digital innovation is not just an option, rather a business necessity.

Posted by Ajay Guliya | 1 Feb 2016

Omni-channel Opportunities: Navigating to Lead the Landscape

Customer-Company experiences today comprise multiple interactions across multiple channels. While digital channels have begun to dominate, there is still a strong need for the human role when it comes down to real world support.

Posted by Ajay Guliya | 18 Jan 2016

The Global Game Changers: Succeeding with Digital Smarts

The surge of digital transformation and social media has created a profound impact on the way businesses ideate and implement strategies. In the era of networked societies and connected customers, the capacity to cultivate and construct credible customer experiences is crucial in fostering business growth and brand loyalty.

Posted by Ajay Guliya | 4 Jan 2016
Brand Differentiation

Three Simple Steps to Differentiate Your Brand

To state a truism, it is an incredibly competitive world that we live in. And you need to keep your brand visible from the clutter with smart, sustainable tactics.

Posted by Chris Luxford | 17 Oct 2012

Common pitfalls observed in social media customer engagement strategies

When you think about brands like Zappos and Southwest Airlines, what’s the first thing that comes to mind?

Posted by Rajesh Mallaya | 19 Jun 2012
Aegis LISA: Social Engagement Tool

Organizations need to catch up with customers on social media. Or be left behind.

When I have a bad experience with a product, the first thing I do is take to the internet to talk about it. I post my problem on the product’s blog, Facebook wall or tweet to its official account and finally, if I receive no response online, phone customer care.

Posted by Rajesh Mallaya | 23 Apr 2012